GLOBAL RESEARCH + COMMUNICATION STRATEGIES

The Cosmopolite Project, founded by Maryna Hrushetska, provides cultural + geopolitical intelligence, insight curation, and communication strategies to clients looking to better shape their futures.   Core to our work is the belief that the more aligned a product, service, or idea is to cultural forces, the more relevant it can become. Our process is designed to generate ideas that harmonize with culture, through insight curation, market analytics, and the strategic use of aesthetics and storytelling.

Curating knowledge for clients is our work. By creating a meaningful frame for evaluating options, we help clients make better decisions. A boutique firm at the intersection of global business + culture, our specialty is decoding cultural shifts and leveraging the power of visual storytelling to create positive momentum. 

“Culture is the widening of the mind and of the spirit” - Jawaharlal Nehru

WHY FOCUS ON CULTURE?

Because culture is the current that humans swim in – it is a shortcut to human values and motivation.  Hard to get where you want to go if you are swimming against the current.  Cultural fluency creates flow and relevance in a noisy marketplace.  Our team of curators, designers, and artists offer cultural literacy and originality.  We enthusiastically team with globally-minded clients to make good things happen.

Our METHODS blend left + right brain brillance

M E T H O D O N E - pattern recognition

Data scientists call it “pattern recognition”, and artists call it “symbolic sight”- both provide tools to see the human experience more clearly.  Our analysis weaves together both science and intuition to unearth what is happening behind the scenes. From identifying macro trends to observing field metrics, we scout what is brewing on the front lines.  Our pragmatic reports deliver global insights that spark fresh thinking and move ideas from concept to execution utilizing the oldest communications technology – visual storytelling.  

M E T H O D TWO - the visual > the verbal

In our “attention deficit” culture, it is helpful to remember visual language preceded verbal one.  From cave drawings to behavioral economics, we know that effective communication appeals to the non-verbal part of the brain.  Images cut through cognitive mazes and engage people more deeply or - fall flat.  The creation of impactful sensory experiences and content relies on a highly sophisticated process of selection, one that is sensitive to context and cultural relevance.